What is FifoCon?
FifoCon is a new convention in Baton Rouge, Louisiana that is focused on bringing together makers, gamers, and cosplayers.
The Challenge
As a new convention and a new project for the founder, the FifoCon content required flexibility. Information was limited and many details were unknown or left up to my discretion to determine and finalize. The founder relied on the Catapult team to establish many of the minor details of the convention and on me to write content while he focused on the big-picture details.
“In the swamps of Louisiana, the fifolet dwells.”
Behind the Copy
The Catapult team and I and the kept in constant contact with the client during the development and writing of the site. We communicated often to work in new information as it was confirmed. The founder wanted a more professional tone on the surface pages to increase relatability with wider audiences. I wrote the inside pages with jokes, jargons, and tones more specific to each industry to establish a greater connection with enthused fans. The content, including policies, processes, and rules were written to work on a yearly basis, even as the convention grows.
