Premier Eyecare and Optical

What is Premier Eyecare and Optical?

As an optometrist office, those at Premier Eyecare and Optical provide eye health services to those within the Baton Rouge.

The Challenge

The challenge behind Premier Eyecare and Optical was the fact that they didn’t have any substantial foundation or standard information. They asked Catapult to build them an entire 22-page website from little substance.

“Premier’s comprehensive exam will pinpoint your visual difficulties and our optometrists will build a customized vision plan around your needs.”

Behind the Copy

Meeting with the client to understand technicalities and researching information was crucial for this website’s content. This technical copy had to be written in a way that was digestible to the general public and was also medically accurate. I wrote in a friendly and informative tone that was easy to understand and precise in information.

Premier Eyecare and Optical Content