What is Soula?
Soula is a lifestyle brand created to build and encourage a community of adventurers to seek spectacular experiences and recharge from their daily nine to five lives.
The Challenge
Soula needed copy that solidified and expressed its brand and mission. The copy also needed to inspire fellow adventurers to adopt the Soula way of life and its brand name. With an idea of the direction they wanted to go in, Soula owners requested Catapult to develop a website with content that cemented the Soula brand and mission.
“We venture forth to discover the stories, live the adventures, and experience the marvels of our complex and magnificent world. We are the roamers, the wanderers, the voyagers, and the explorers. We are Soula.”
Behind the Copy
The words behind this company needed to encompass the whimsical and worldly to motivate travelers and spark interest. After collaborations with the client, I wrote the seven-page website in an inspiring tone that focused on encouraging like-minded people to gain different experiences from places throughout the world.
